Absa Bank Limited
Job Details
📌 Job Title: Senior Manager: Marketing Projects (Youth & Women)
🆔 Reference: R-15982168
🏢 Company: Absa Bank Limited
📍 Location: Johannesburg, Gauteng, South Africa
🏢 Work Model: Hybrid
💼 Employment Type: Full-Time
📅 Closing Date: 11 March 2026
Company Overview
Absa Bank Limited is a proudly African banking group with over 100 years of history and strong regional and international expertise.
With a focus on innovation, transformation, and inclusive growth, Absa empowers Africa’s tomorrow by delivering customer-centric financial solutions while building meaningful brand connections across diverse communities.
Job Overview
The Senior Manager: Marketing Projects (Youth & Women) leads the development and execution of integrated marketing strategies focused on strengthening brand presence among youth and women segments.
The role drives digitally enabled, insight-led campaigns that build emotional connections, enhance loyalty, and deliver measurable business impact while aligning with organisational priorities and governance standards.
Key Responsibilities
🎯 Brand Strategy & Governance
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Develop and implement targeted brand strategies aligned with organisational CVPs.
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Ensure brand governance and consistency across all campaigns.
📲 Digital Marketing Execution
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Lead integrated digital campaigns across social media, influencers, and emerging platforms.
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Leverage AI-driven tools and analytics to personalise engagement.
📊 Consumer Insights & Research
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Conduct research and trend analysis on youth and women audiences.
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Translate insights into actionable marketing strategies.
🚀 Campaign Management
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Plan, execute, and evaluate multi-channel campaigns.
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Manage agency relationships and ensure culturally relevant content.
🤝 Stakeholder Collaboration
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Partner with internal business units and external media agencies.
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Align marketing initiatives with broader business objectives.
💰 Budget & Performance Management
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Manage marketing budgets and optimise ROI.
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Monitor campaign performance and deliver data-driven reports.
Qualifications
🎓 Education
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Bachelor’s Degree / Advanced Diploma / BTech (NQF 7).
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Preferred field: Marketing or Brand Management.
💼 Experience
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5–12 years’ relevant marketing experience.
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Minimum 3 years in a people management role.
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Proven success delivering integrated digital campaigns.
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Experience in multicultural and inclusive marketing strategies.
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Strong budget management and agency collaboration background.
🧠 Knowledge & Skills
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Brand strategy development for youth and women segments.
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Digital marketing platforms and social media analytics expertise.
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Data analysis and insight generation.
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Governance and compliance knowledge.
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Leadership, strategic thinking, and decision-making abilities.
CV Tips
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Highlight integrated digital campaigns you have led (include metrics).
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Showcase youth or women-focused marketing initiatives.
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Include examples of budget management and ROI achievements.
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Emphasise leadership experience and team size managed.
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Demonstrate experience with AI tools, data analytics, and digital platforms.
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Keep your CV results-driven and achievement-focused (2–3 pages maximum).
Benefits
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Hybrid work model.
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Opportunity to shape inclusive marketing at a leading African bank.
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Exposure to high-impact, strategic brand initiatives.
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Career growth within a reputable financial institution.
Company Policy
Absa Bank Limited is an equal opportunity, affirmative action employer. In line with the Employment Equity Act 55 of 1998, preference may be given to candidates from designated groups to support workforce diversity.
The bank reserves the right not to make an appointment to the advertised position.
If you do not receive feedback by the closing date, please consider your application unsuccessful.
