CRM Specialist at B2Spin

B2Spin is revolutionizing the Free-to-Play Social Casino and gaming industry by delivering captivating and engaging experiences accessible to everyone. We are a global team of talented professionals working together to push the boundaries of digital gaming. If you are a creative, data-driven marketer with a passion for CRM, we invite you to join our innovative team!

Role Overview

As a CRM Specialist at B2Spin, you will play a key role in shaping and executing our CRM strategy for the US and other markets. Your main responsibility will be to introduce, develop, and optimize our CRM initiatives to enhance customer engagement, drive commercial KPIs, and deliver an outstanding user experience. This is a contract position that offers the flexibility of remote work from anywhere, with our headquarters based in Cape Town, ZA.

Areas of Responsibility

Multi-Channel Campaign Management

• ✔️ Campaign Creation & Execution:
  Develop, execute, and report on multi-channel campaigns using our CRM tools.
• ✔️ Content Development:
  Build engaging HTML emails, push notifications, app messages, and social media posts.
• ✔️ Automated Flows & Promotions:
  Optimize automated email flows, promotional pages, and purchase offers.

Coordination & Quality Assurance

• ✔️ Marketing Materials Coordination:
  Oversee the production of copy and image assets for your campaigns.
• ✔️ Quality & Timeliness:
  Ensure all CRM campaign setups meet quality standards and deadlines.

Data Analysis & Testing

• ✔️ Post-Campaign Reporting:
  Analyze campaign performance and suggest actionable improvements.
• ✔️ A/B Testing:
  Execute tests to fine-tune campaigns and maximize engagement.
• ✔️ Segmentation & Targeting:
  Define target audiences and refine campaigns using multiple data streams.

Experience & Qualifications

Required Skills

• ✅ Experience:
  Minimum of 1+ year in a similar CRM role, with a background in the USA market, Gaming, or eCommerce preferred.
• ✅ Education:
  Bachelor’s degree in any field or at least 2 years of college education.
• ✅ Technical Proficiency:
  Familiarity with Bloomreach and/or other CRM platforms.
• ✅ Communication:
  Excellent written and spoken English, with strong presentation skills.
• ✅ Time Management:
  Ability to multi-task and prioritize effectively without the need for micro-management.

B2Spin Benefits

• 💰 Competitive Salary
• 🌐 Remote Work & Flexibility
• 🎓 Training and Development Opportunities
• 🤝 International Collaboration
• 🚀 Fast-Growing Business with Unlimited Career Potential

Location & Contact

• 📍 Location: Cape Town, ZA (Remote work available)
• 🔗 Apply To Position: Use My Indeed Resume / Apply Using LinkedIn

For more details and to apply, visit our careers page and join the B2Spin journey as we redefine digital gaming!

Find similar jobs at: CareerJunctionZA Jobs
TIPS for CV related to this post:

• Highlight CRM experience, particularly in multi-channel campaign management and automation.
• Emphasize familiarity with CRM platforms like Bloomreach and any relevant testing/segmentation experience.
• Showcase examples of successful campaigns, data-driven decisions, and improvements in customer engagement.
• Use keywords such as “CRM Specialist,” “digital marketing,” “customer engagement,” and “campaign optimization” to tailor your CV.

Take the next step in your career with B2Spin and be part of a company that’s transforming the gaming industry. Apply today!