Pam Golding Properties
Job Details
📌 Job Title: Digital Marketing Manager
🏢 Company: Pam Golding Properties
🏬 Department: Marketing
💼 Employment Type: Permanent
📍 Location: Bedfordview, Gauteng, South Africa
🆔 Reference Number: PGP260407-1
📅 Closing Date: 16 April 2026
Company Overview
Pam Golding Properties is one of South Africa’s most recognized and trusted real estate brands, known for delivering premium property services and innovative marketing solutions across residential, commercial, and development sectors.
The company combines strong brand heritage with modern digital strategies to support agents, drive lead generation, and strengthen market presence across regions.
Job Overview
Pam Golding Properties is looking for an experienced Digital Marketing Manager to support the Gauteng region through the implementation of the national digital strategy at a hyperlocal level.
This role is ideal for a seasoned digital marketing professional with strong expertise in SEO, paid media, Google Analytics, content strategy, lead generation, email marketing, and campaign reporting.
The successful candidate will lead integrated regional digital campaigns that enhance brand equity, drive engagement, generate buyer and seller leads, and strengthen agent visibility.
Key Responsibilities
Digital Strategy & Campaign Management
- Implement the regional digital strategy aligned to national marketing goals
- Deliver integrated campaigns across:
- Google Search
- Google Display
- YouTube advertising
- SMS
- social media
- native content
- Ensure seamless cross-channel customer experience
- Monitor campaign timelines and budgets
Content & Website Management
- Manage blog content strategy
- Update area guides and regional web pages
- Manage development and agent pages
- Brief copywriters and select lifestyle imagery
- Manage featured listings and newsletters
- Maintain regional digital publications
Analytics, SEO & Reporting
- Act as regional custodian for Google Analytics
- Create and manage UTM tags in Google Tag Manager
- Monitor campaign tracking and conversion events
- Lead quarterly SEO reviews with IT
- Recommend and implement content improvements
- Produce campaign performance reports:
- reach
- impressions
- CTR
- conversions
- CPA
- CPC
- CPM
Stakeholder & Supplier Management
- Liaise with internal stakeholders including agents and managers
- Brief creative studios and external agencies
- Manage supplier invoices and campaign budgets
- Coordinate with IT and third-party digital vendors
- Provide best-practice digital marketing advice
Lead & Communication Management
- Lead regional campaigns and lead handover processes
- Manage external email communications
- Manage internal newsletters
- Support CRM and audience segmentation initiatives
Qualifications
Education
- Relevant qualification in Marketing, Digital Marketing, Communications, or related field preferred
Experience
- Minimum 5 years’ experience in:
- digital agency
- digital marketing corporate environment
Skills
- SEO and website optimization
- Google Search and Display advertising
- Email and SMS marketing
- Mobile marketing and WhatsApp campaigns
- Google Analytics and GTM
- Campaign reporting and insights
- Budget management
- Content strategy
- Stakeholder and agency management
- Strong English communication
- Presentation and reporting skills
CV Tips
- Highlight digital campaign management experience
- Include channels managed (Google Ads, social, email, SEO, web)
- Showcase lead generation and campaign KPIs achieved
- Mention Google Analytics and GTM experience
- Include SEO and content strategy exposure
- Highlight agency and stakeholder management
- Showcase reporting and budget management experience
Benefits of Joining the Company
- Permanent leadership opportunity
- Work with a leading premium property brand
- Strategic regional campaign ownership
- Career growth in digital leadership
- Exposure to national and regional campaigns
- Innovative marketing environment
Company Policy
Pam Golding Properties is committed to equality, employment equity, and diversity.
Preference may be given to candidates from under-represented designated groups in line with the company’s employment equity plan. Candidates with disabilities are encouraged to apply.
Only shortlisted candidates will be contacted.
To apply for this job please visit pamgolding.erecruit.co.
