Digital Marketing Specialist Role | Apply Now!

📍 Johannesburg, South Africa (Hybrid – 4 days in office)
🏢 Brand: Flight Centre Travel Group
🕒 Work Type: Full-Time
📅 Applications Close: 06 December 2025

✈️ About the Opportunity

Flight Centre Travel Group is seeking a Digital Marketing Specialist who thrives in fast-paced environments and brings creativity, strategy, and analytical thinking together to deliver exceptional digital experiences.

Based in Johannesburg, you’ll support the UK market, working closely with global teams to create digital strategies that drive engagement, high-quality leads, and online conversion. This role is ideal for someone who loves digital performance, understands customer journeys, and knows how to use technology to elevate brand experience.

🎯 Primary Responsibilities

🔹 Lead Generation & Digital Performance

• Develop and refine high-quality lead generation strategies across multiple digital channels.

• Optimize campaigns to increase conversions and support targeted customer acquisition.

🔹 Website Experience & Retailing

• Enhance the website’s retailing capabilities, focusing on UX, customer flow, and product visibility.

• Work with cross-functional teams to improve digital storefront performance and user satisfaction.

🔹 Digital Media Management

• Manage Google Ads, Meta, and paid digital media campaigns to drive traffic, brand awareness, and in-store visits.

• Develop media strategies for performance, reach, and ROI improvements.

🔹 Conversion Rate Optimization (CRO)

• Conduct funnel analysis, heat mapping, and A/B testing to identify conversion barriers.

• Implement data-backed improvements to boost conversion rates and revenue.

🔹 Data, Insights & Strategy

• Use analytics platforms to extract insights and shape strategy across all digital initiatives.

• Stay ahead of digital trends, consumer behavior, and emerging technologies.

🔹 Regional Advocate & Collaboration

• Act as the regional digital representative across Martech, SEO, Analytics, Paid Media, and Website experience.

• Drive digital standardisation across markets, including personalization rollouts and audience segmentation.

• Collaborate with automation teams, performance teams, and content creators to deliver best-in-class digital execution.

🧩 Experience Requirements

• Minimum 5 years in digital performance, digital marketing, or related field.

🛠️ Skills & Capabilities

🎓 Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or an equivalent discipline.

• Certifications such as Google Analytics / Google Ads are advantageous.

💻 Technical Competencies

• Strong experience in Google Ads and Meta advertising (non-negotiable).

• Skilled with analytics tools (including GA4), CMS platforms, and social media management tools.

• Experience with commerce media platforms such as Criteo.

• Power BI experience (essential).

🧠 Professional Skills

• Strong analytical mindset with the ability to interpret data and drive decisions.

• Excellent verbal and written communication abilities.

• Creative problem solver with a passion for testing, optimizing, and innovating.

• Able to thrive in a collaborative, fast-paced, global environment.

🌟 Why Join Flight Centre?

• Be part of a global marketing team that values innovation, teamwork, and professional growth.

• Work on international digital projects with exposure to global markets.

• Opportunities for continuous learning, upskilling, and involvement in cutting-edge digital initiatives.

• A company culture built on connection, travel passion, and developing world-class talent.

🧭 CV Tips for Digital Marketing Specialist Applicants

• Include clear examples of performance results, such as ROAS improvements, CPC reductions, or conversion lifts.

• Highlight experience with Google Ads, Meta, GA4, CRO, CMS platforms, and analytics dashboards.

• Showcase your ability to execute end-to-end digital campaigns—from planning to optimization.

• Add examples of website enhancements, A/B tests, or personalization projects you’ve driven.

• Demonstrate cross-functional collaboration with teams such as IT, UX, design, CRM, or content.

• Mention any international experience or work on multi-region digital strategies.