Marketing Data Analytics Role at The Absa Bank, Apply now!

Job Details

📍 Location: Johannesburg, Gauteng, South Africa
🏢 Company: Absa Bank Limited
💼 Job Title: Senior Specialist: Marketing Data Analytics
🆔 Job Reference: R-15982131
📄 Employment Type: Full-Time, Permanent
🏠 Workplace Type: Hybrid
🛠 Department: Research and Insights / Marketing Analytics
📅 Closing Date: 24 April 2026

Company Overview

Absa Bank Limited is one of Africa’s leading financial institutions, with more than 100 years of history and a strong presence across the continent. The bank combines local expertise with international knowledge to deliver innovative banking and financial solutions.

Absa is committed to using data, technology and research to improve customer experiences and business performance. The organisation offers professionals the opportunity to contribute to large-scale strategic projects in a dynamic and forward-thinking environment.

Job Overview

Absa is looking for a Senior Specialist: Marketing Data Analytics to join the Research and Insights team in Johannesburg. The successful candidate will lead the bank’s marketing analytics capability and use data to support strategic decision-making.

This role involves translating complex marketing and customer data into actionable insights, developing predictive models and managing marketing ROI programmes. The position is ideal for an experienced analytics professional with leadership experience and a strong understanding of marketing performance measurement.

Key Responsibilities

• Develop advanced analytics and machine learning models to support marketing strategy.
• Use predictive modelling, clustering and marketing mix modelling to forecast performance.
• Translate complex datasets into clear and actionable business insights.
• Support strategic decision-making through scenario planning and data analysis.
• Manage the group-wide Marketing ROI programme.
• Work with external suppliers to implement attribution and marketing mix models.
• Monitor and report on marketing performance and return on investment.
• Design, maintain and improve interactive dashboards and automated reporting tools.
• Ensure data quality, integrity and governance across systems.
• Integrate multiple data sources to provide a complete view of marketing performance.
• Collaborate with business units and senior stakeholders on strategic projects.
• Lead and support a team while promoting innovation and continuous improvement.

Qualifications

Education

• Bachelor’s Degree, Advanced Diploma or BTech (NQF 7).
• Preferred field of study: Data Science, Business Analytics, Marketing Analytics or Marketing.

Experience

• 5 to 12 years of experience in Data Science, Business Analytics or Marketing Analytics.
• At least 3 years of people management experience.
• Experience managing marketing ROI programmes.
• Experience in stakeholder engagement and cross-functional collaboration.
• Exposure to digital marketing and omnichannel campaign analysis.

Skills

• Advanced data analysis and modelling skills.
• Strong understanding of predictive modelling and machine learning.
• Knowledge of marketing performance measurement and ROI analysis.
• Experience with dashboard creation and reporting tools.
• Strong communication and presentation skills.
• Leadership and stakeholder management ability.
• Strong business acumen and strategic thinking.
• Ability to manage multiple projects and priorities.
• High attention to detail and analytical thinking.

CV Tips

To improve your chances of being shortlisted, tailor your CV to show both your technical analytics expertise and leadership ability.

Your CV should include:

• Experience with predictive modelling, machine learning or marketing analytics.
• Examples of marketing ROI programmes or campaigns you have managed.
• Achievements that demonstrate improved performance, cost savings or better decision-making.
• Experience using dashboard and reporting tools.
• Team leadership and stakeholder management experience.

Whenever possible, include measurable results such as increased ROI, reduced costs, improved campaign performance or successful data projects.

Benefits of Joining the Company

• Join one of Africa’s leading banking groups.
• Work on high-level strategic and data-driven marketing projects.
• Gain exposure to advanced analytics and machine learning.
• Lead and influence marketing decision-making across the organisation.
• Work in a hybrid environment that supports flexibility.
• Access opportunities for professional growth and leadership development.
• Be part of a company focused on innovation and transformation.

Company Policy

Absa Bank Limited is an equal opportunity and affirmative action employer. Preference may be given to candidates from designated groups in line with the Employment Equity Act.

The bank is committed to diversity, inclusion and fair recruitment practices. All applicants may be required to undergo verification checks and assessments during the recruitment process.

Absa reserves the right not to make an appointment to the advertised position.