Marketing Specialist at The ABB South Africa | Apply now!

Job Details

🏢 Company: ABB South Africa
📌 Job Title: Marketing Specialist
📍 Location: Johannesburg, Gauteng, South Africa
🕒 Employment Type: Full-Time, Permanent
🏭 Industry: Electrical / Industrial Solutions

Company Overview

ABB is a global technology leader driving transformation in electrification, automation, and digitalization. Operating in over 100 countries, ABB supports industries in becoming leaner, cleaner, and more efficient.

In South Africa, ABB plays a critical role in powering infrastructure, utilities, and industrial markets through innovative, sustainable solutions. ABB fosters a performance-driven culture where progress, accountability, and collaboration are key to success.

Job Overview

The Marketing Specialist will support the execution of ABB’s product and segment marketing strategy within Distribution Solutions. This role focuses on enabling the sales team through high-quality marketing collateral, campaigns, product launches, and market intelligence.

Working closely with product management, subject matter experts, and sales teams, the role translates technical and business content into compelling customer-facing materials while ensuring alignment with ABB’s global brand standards.

Key Responsibilities

• Develop and implement marketing concepts in line with ABB branding guidelines

• Create, edit, and manage marketing collateral across digital and print platforms

• Coordinate and execute quarterly product launches and industry events

• Manage production of brochures, catalogues, and sales literature

• Support the sales team with customer-facing presentations and materials

• Collaborate with product managers, sales teams, and creative partners

• Conduct market, competitor, and trend analysis using available tools

• Track global market insights and identify growth opportunities and gaps

• Monitor market performance and recommend improvements to marketing strategies

• Provide strategic market input to support mid- to long-term decision-making

Qualifications

Education

• Diploma or Degree in Marketing or a related field

Experience

• 2–5 years’ experience in marketing, digital campaigns, or business strategy

• Experience within the electrical or industrial sector is advantageous

• Proven ability to develop marketing artwork and technical collateral

Skills

• Proficiency in email marketing tools (e.g. Pardot, Constant Contact)

• Strong project management and multitasking ability

• Excellent communication and stakeholder engagement skills

• Strategic, proactive, and detail-oriented mindset

• Ability to work independently and collaboratively

Additional Requirements

• Valid Driver’s Licence

• South African Citizen

CV Tips

• Highlight experience in industrial, technical, or B2B marketing

• Showcase examples of product launches, campaigns, or events you managed

• Include proficiency in digital marketing tools and content creation

• Demonstrate collaboration with sales and product teams

• Quantify results where possible (e.g. lead growth, campaign reach, engagement)

Benefits of Joining ABB

• Work for a global market leader with strong local presence

• Opportunity to grow your career in a high-impact industrial environment

• Exposure to cutting-edge electrical and energy solutions

• Collaborative culture focused on innovation and sustainability

• Meaningful work that contributes to a cleaner and more efficient world

Company Policy

ABB is an equal opportunity employer and is committed to diversity and inclusion. Preference will be given to candidates from designated groups, including persons with disabilities, in line with the Employment Equity Act and ABB’s Employment Equity Plan.

All appointments are subject to compliance with local ABB employment requirements and processes.