🌍 Location Type: Remote

💼 Employment Type: Full-time

📈 Experience Level: Mid Level

📍 Location: Cape Town, South Africa

About the Role

Boost Marketing is looking for a high-performing Paid Media Specialist to support the execution, optimisation, and management of digital advertising campaigns across Google, Meta, TikTok, and other paid media platforms.

This role is ideal for a data-driven, proactive, and detail-oriented digital marketer who thrives in a fast-paced agency environment. The successful candidate will work hands-on with campaign setups, creative asset uploads, reporting, and ongoing optimisation to drive measurable growth for clients.

Boost Marketing offers significant growth potential, with the long-term opportunity to transition into a senior-level role and eventually take full ownership of client portfolios.

Key Responsibilities

• ⚙️ Implement & manage paid media campaigns across Google, Meta, TikTok, and others.

• 🖼️ Configure campaigns including creative uploads, tracking setups, and platform integrations.

• 📊 Monitor & optimise campaigns to achieve performance benchmarks and client goals.

• 📈 Analyse data to generate actionable insights and strategic recommendations.

• 📝 Prepare internal reports outlining campaign performance, issues, and opportunities.

• 🤝 Collaborate with internal teams to align campaign tactics with larger marketing objectives.

• 🔍 Stay updated on platform updates, industry trends, and emerging digital advertising tools.

Minimum Requirements

• 💻 Hands-on experience running campaigns on Google Ads, Meta Ads Manager, and TikTok Ads.

• 📊 Competency in Google Analytics, Google Merchant Center, and conversion tracking setups.

• 🧠 Strong analytical skills with the ability to turn data into insights.

• 🗣️ Excellent communication skills, both written and verbal.

• 🚀 Highly proactive, organised, and able to work independently.

• 🏢 Agency experience is advantageous.

• 🧩 Interest in behavioural science or consumer psychology is a plus.

Required Skills

• Google Ads

• Facebook Ads

• Google Merchant Center

• Google Analytics

• Conversion Tracking

CV & Application Tips 

To stand out, ensure your CV highlights:

• Quantifiable campaign results (e.g., ROAS, CPA improvements, CPC reductions).

• Platforms you’ve mastered, including specific tools (e.g., GA4, TikTok Ads Manager).

• Your optimisation process, such as how you use A/B testing or audience segmentation.

• Examples of problem-solving, like identifying tracking issues or improving conversions.

• Your understanding of client objectives, strategy development, and reporting capabilities.

• Soft skills, such as communication, analytical thinking, and stakeholder management.

Attach a clean, professional portfolio or case study demonstrating past campaign performance where possible.

Company Policy / EE Statement

Boost Marketing is committed to creating a fair, inclusive, and diverse work environment. All qualified applicants will receive consideration for employment without regard to race, gender, disability, religion, or any other characteristic protected by applicable employment equity legislation.