Product Marketing Specialist at ABB – Apply Now!

Are you ready to help shape the future of energy and smart technologies? ABB, a global leader in electrification and automation, is seeking a Product Marketing Specialist to join its Smart Power division. This is your chance to play a pivotal role in developing and executing product marketing strategies that make a tangible impact on global markets.

At ABB, your work matters. With a strong focus on sustainability, innovation, and diversity, ABB offers an empowering and inclusive environment where professionals grow, learn, and lead change. If you’re looking to be part of a company that values integrity, collaboration, and continuous improvement, this opportunity is for you.

🌟 Key Responsibilities

🔧 Product & Market Strategy:

• Define and execute go-to-market strategies for Smart Power solutions.

• Develop value propositions tailored to key customer segments and verticals.

• Analyze local market trends and customer needs to align marketing efforts.

📢 Marketing Campaigns & Collateral:

• Plan and coordinate product launches, promotions, and digital campaigns.

• Collaborate with regional sales teams to provide effective marketing tools and materials.

• Ensure consistent brand messaging across all touchpoints.

📊 Market Intelligence & Reporting:

• Conduct competitor benchmarking and customer analysis.

• Monitor market performance metrics and deliver actionable insights.

• Assist with forecasting and market planning to support sales targets.

🤝 Cross-Functional Collaboration:

• Liaise with R&D, product management, and global marketing to support innovation and customer feedback loops.

• Support training initiatives and product demonstrations for internal and external stakeholders.

✅ What You Bring

🎓 Education & Background:

• Bachelor’s degree in Marketing, Electrical Engineering, or a related field.

• A postgraduate qualification or MBA is advantageous.

💼 Experience:

• 3–5 years of product marketing experience, ideally within the electrical, automation, or energy sectors.

• Proven track record of launching successful marketing campaigns and managing product portfolios.

💡 Skills & Tools:

• Strong business acumen with a technical mindset.

• Exceptional communication and presentation skills.

• Proficient in digital marketing platforms and tools.

• Data-driven with the ability to interpret analytics and make strategic recommendations.

🌍 Why Join ABB?

• Innovative Culture – Work with cutting-edge technology and solutions that power a more sustainable future.

• Global Network – Collaborate with diverse teams across more than 100 countries.

• Development Opportunities – Benefit from ABB’s “Learn, Connect, Grow” framework.

• Inclusive Work Environment – ABB fosters diversity, inclusion, and integrity.

• Work-Life Balance – Enjoy structured career growth with flexibility and wellness support.

At ABB, your personal and professional development is a journey supported every step of the way.

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📄 CV Tips for a Product Marketing Specialist Role:

1. Highlight relevant product campaigns – Showcase your involvement in past go-to-market or product launches.

2. Demonstrate industry knowledge – Mention your understanding of electrical or automation sectors.

3. Show analytical strengths – Include examples of market analysis, KPI tracking, or ROI measurement.

4. Emphasize collaboration – Reference cross-functional work with sales, product, or engineering teams.

5. Include tools & platforms – List software or tools used in marketing and data analysis (e.g., Salesforce, HubSpot, Power BI).

🌐 Company Website: https://www.abb.com