Social Media Specialist at Mukuru in Cape Town | Apply Now!

📍 Location: Cape Town, South Africa
🏢 Company: Mukuru
🕒 Employment Type: Full-Time, Permanent
📌 Department: Marketing

🌍 About Mukuru

Mukuru is a fast-growing, purpose-driven fintech company focused on providing accessible and secure money transfer services. We strive to make financial services inclusive, helping individuals and businesses thrive in a connected world.

Joining Mukuru means contributing to a dynamic, innovative, and diverse team where your ideas and creativity can make a real impact.

🚀 Role Overview

As a Social Media Specialist, you will lead Mukuru’s social media strategy across multiple platforms. Reporting to the Digital Marketing Manager, you will create content strategies, execute campaigns, and manage social media channels to enhance engagement, build brand awareness, and grow Mukuru’s customer base.

This role combines creativity, analytics, and strategy to deliver measurable results in a fast-paced fintech environment.

🔧 Key Responsibilities

• Develop and execute creative content strategies that align with Mukuru’s brand identity.

• Write, edit, and publish engaging copy for all social media platforms, adhering to brand guidelines.

• Conduct market research and social listening to identify trends, competitor performance, and emerging opportunities.

• Collaborate with internal teams to integrate social media strategies with broader marketing campaigns.

• Monitor government regulations and ensure compliance with social media and digital marketing policies.

• Optimize and manage social media platforms for maximum engagement and growth.

• Plan, execute, and monitor paid social media campaigns, competitions, sponsorships, and affiliate programs.

• Analyze social media performance metrics (KPIs) and provide insights and recommendations.

• Track web analytics, including traffic, click-through rates, conversions, and campaign ROI.

• Collaborate with designers, IT, and web teams to create multimedia content (video, images, graphics).

• Propose and implement new social media tools, platforms, and technologies to improve marketing effectiveness.

• Ensure positive brand sentiment and recommend improvements where necessary.

• Attend KPI discussions and performance review meetings with the Digital Marketing Manager.

• Stay up-to-date with fintech trends, product launches, and innovations in the digital marketing space.

🎓 Key Requirements

• Education: Minimum Grade 12; Bachelor’s degree or Advanced Diploma in Marketing, Communications, or related field.

• Experience:

  • Minimum 5 years in digital marketing.

  • Minimum 5 years managing social media platforms (Facebook, Twitter, LinkedIn, Instagram, TikTok).

  • 3+ years in fintech or financial services is advantageous.

• Skills & Knowledge:

  • Content creation for social media (video and static).

  • Marketing and communications processes.

  • Website and digital platform familiarity.

  • Analytics and reporting skills.

• Additional Skills:

  • Strong presentation, verbal, and written communication skills.

  • Detail-oriented, analytical, and highly organized.

  • Proficiency in computer tools and social media software.

  • Excellent interpersonal skills and team collaboration.

🧠 CV Tips for Social Media Specialist Roles

• Highlight social media campaign successes, including engagement metrics, follower growth, or campaign ROI.

• Emphasize content creation skills, including examples of video, graphics, or written copy.

• Include experience with analytics tools (Google Analytics, Meta Insights, Hootsuite, etc.) and KPI tracking.

• Showcase collaboration with cross-functional teams and experience managing multiple platforms.

• Demonstrate creative problem-solving, trend awareness, and adaptability in fast-paced environments.

• Mention any fintech or financial services experience as a value-add.