You play a key role in the development and execution of integrated business plan for the brand. You will be responsible for translating insights into compelling marketing initiatives, managing brand campaigns, and collaborating with cross-functional teams to build brand equity, drive sales, and enhance profitability. This role requires a blend of analytical thinking, creative problem-solving, and strong execution skills to bring the brand vision to life across multiple touchpoints.
WHAT YOU WILL BRING TO THE TABLE
Brand Strategy & Execution Development:
Development and implementation of brand strategies aligned with business objectives and consumer needs.
Execute marketing plans that strengthen brand positioning, performance and profitability.
Lead cross-functional teams to activate brand campaigns in-market, ensuring alignment with sales and trade objectives.
Contribute to the development of brand messaging, creative assets, and campaign execution across various channels.
Commercial and Performance Management:
Monitor and analyse brand performance metrics including sales, market share, brand equity and return on investment on marketing activities
Collaborate with customer, shopper and sales teams to align marketing strategies with commercial targets and ensure cohesive approach across touchpoints
Identify and implement strategies to enhance brand profitability and market penetration of your brand
Marketing Campaign Management:
Lead the development, execution and optimisation of integrated marketing campaigns across channels
Co-ordinate with external agencies and internal teams to ensure timely delivery of campaigns within budget and against stated objectives Assess campaign effectiveness and adjust strategies based on performance data and consumer insights.
Consumer Insight and Market Research
Continuous understanding of external focus and curiosity to gather insights on consumer needs, market trends and competitive landscape with formal (market research methodologies) and informal approaches
Use consumer feedback to inform mix development or improvement on go to market approach
Stay updated on industry developments to inform brand strategy
Project Management/Leadership:
Lead New product development projects (innovation and renovation) or cost optimisation initiatives and manage the whole process from conception to in-market ensuring in line with consumer needs
Manage the entire product lief-cycle from ideation to discontinuation, defining required specifications that align with consumer needs and market demands.
Cross-functional collaboration:
Collaborate with sales, customer, shopper marketing, operations and external partners to ensure cohesive strategies which factors unlocking opportunities across the value chain.
Serve as brand ambassador internally fostering collaboration and engagement across functions.
Budget Management and reporting:
Develop and manage the brand marketing budget ensuring efficient allocation of resources and right return on investment.
Preparing regular performance reports for senior management with view on key insights, challenges and opportunities
Key Skills and competencies:
Strategic thinking: Ability to develop medium term brand strategies whilst being adaptable to market changes
Analytical skills: Proficiency in interpreting data to drive decision-making and performance improvement.
Project Management: Strong organisational skills to manage multiple projects effectively within stipulated timelines.
Communication skills: Strong verbal and written communication abilities to convey brand vision, challenges and corrective actions
Creative thinking skills: Ability to think outside the box in problem solving and generating fresh ideas for brand initiatives
Experience and Qualifications
Bachelor's degree in marketing, commerce or a related field
4+ years of experience in brand management or marketing
Ability to work in a fast-paced environment with tight deadlines
Technical skills: Proficiency in marketing analytical tools, digital marketing platforms, brand finance and demand forecasting processes
In-depth understanding of consumer behaviour and competitive landscape
Deadline:18th April,2026