The Communication Specialist is responsible for the day to day editorial communication for athlete & sports projects through all the media channels. The Communications Specialist is also responsible for devising Communications strategies for sports events, projects and programmes, selecting the relevant channels and pitching messages/topics tor drive editorial outcome in earned media. They plan and implement the corresponding content production and distribution (photography and video content).
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
MEDIA RELATIONS
Establish a network of personal relationships with the Red Bull Sports team media contacts, content developers, photographers, e.t.c. in all relevant fields for Red Bull to support national communication targets and business plan goals.
Distribute customised local content nationally to the appropriate media outlets in print, web, TV and radio supporting the own channel needs and strategies
Monitor quality and quantity of the generated results to fine tune future approaches
Support the Head of Communications in creating and nurturing credible media partnerships for sports and athlete projects
Help conceptualise new format ideas, suggest content for channel building and drive quality exposure for the brand
Prepare and disseminate media content with the aim of generating quality coverage for projects in portfolio
Cultivate and enhance collaborative working relationships with the media
Lead internal communications for RBZA
Manage the flow of news about the company and create effective communication channels
COMMUNICATIONS PLANNING FOR SPORTS PROJECTS
Lead in the development of a target-oriented, well-balanced Sports Communications plan that serves local business need.
Make full use of Red Bull's content portfolio by leveraging local and international projects in the local media market to build brand awareness and image.
Develop customized editorial plans.
EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:
National Diploma or BA Degree in Public Relations/ Strategic Communications/Brand Communications/Marketing communications/Corporate Communications
3-5 years' experience in editorial communication/PR for athletes/sports marketing activations
Experience in the entertainment, lifestyle and consumer PR scene
A track record in leading projects and securing brand reach & engagement via earned media amplification
Sound knowledge of computer programs -Word, Excel, Power Point
Ability to think strategically on how to position Marketing and Media initiatives to guarantee message pull-through to our target audience via media
Interest in social innovation and socially conscious issues affecting our 18 - 24yr old target market
Understand and have experience of the national media landscape (print, broadcast & digital) - with an established list of contacts within media already
Exceptional story telling skills with the ability to identify stories with true media potential
Very equipped to build media relations in all fields
An agile, team player that know how to get work done - can do attiitude
Understanding of distribution across owned and earned channels
Works with high passion and high affinity with the world of Culture
Production knowledge (photography, text, moving images)
Agency partner management