Overview
As a Creative Director you will help lead our passionate, multi-talented studio guiding all members to deliver exceptional, integrated concepts to exceed client briefs and expectations.
A Creative Director is a thought leader within the agency, so they can expect to be craft-led, strategically driven, and platform neutral conceptual thinkers with a desire to transform brands by creating beautiful, intuitive, and human-centred products and experiences.
The individual must be tuned into all aspects of South African popular culture and the platforms and media it plays in, as well as have a strong point of view on what it takes to win in this space.
Responsibilities
What you'll do everyday
You will lead agency/client brainstorms & workshops to determine KPI's, strategic direction and set ways of working to maintain client relationships
Drive integration, with weighting on digital platforms
Scope, plan & manage the creative process on projects
Manage & mentor creative teams
Work with other disciplines (Strategists, Developers, Media, Accounts, etc.) to ensure cohesive team integration, and alignment with broader business objectives
Be a champion for innovation on every project you touch
Play an active role in campaign planning
Drive real-time optimisation of the work in partnership with strategy and media
Participate in pitches for new business
Define the direction for overall campaigns
Manage multiple projects simultaneously
Generate ideas and sell them into clients and other members of the team
Mock up creative ideas
Create across multiple channels
Consistently produce creative elements against a deliverables list
Lead brainstorms & conceptualisation
Oversee the craft. Whether it be the writing, design of an idea etc.
Compile presentations for clients/figure out new ways of selling
Attend client briefings & presentations
Demonstrate thought leadership by keeping updated on industry trends
Qualifications
OPERATIONAL KPI'S
Must have 10+ years' experience
Highly conceptual individual (Must demonstrate with at least 5 projects)
Demonstrate exceptional strategic thinking (Provide 3 examples)
Must have led the conceptualisation and execution of TTL campaigns and pure digital campaigns (Show minimum of 4 examples)
Must demonstrate an understanding of digital platforms
Must demonstrate an ability to use multimedia programmes (Editing, recording etc.)
Track record of winning international and local awards i.e. Cannes, One Show, Loeries, Clios, Bookmarks etc.
Show at least 1 international and 1 local gold medals
Demonstrate how you've previously dealt with conflict
In-depth working knowledge of existing and emerging technologies & platforms (advantageous)
BUSINESS KPI's
Must demonstrate examples of leadership skills & problem solving
A strong understanding of best practice interaction and visual design principles
Must be able to oversee 7-8 projects. Or work on one sizable and two small size project at any one time with oversight.
Have the ability to attend every review on a project with new 3 ideas.
THE PERSON
Good understanding of influencer, Mobile, Podcast, out-of-home, guerrilla, activations and direct marketing
Great time management
Demonstrate ability to work under immense pressure & meet tight deadlines
Adept problem-solving skills
Strong communication skills with ability to provide rationales for creative choices made
Strong presentation skills
Able to work with team members & delegate effectively
Understand the client's business requirements, and understand how our services should be applied to solve business problem
Sell an idea or campaign internally and externally
WORKING KNOWLEDGE OF THESE TOOLS
Keynote / PowerPoint
Facebook Creative Hub (Advantageous)