Roles and Responsibilities

Work with the data engineers, scientists and insights team to provide high quality analytics, business-focused insights and automated reporting

Provide insights and analytics to enable digital optimisation techniques for campaigns and on-going data support

Help support and drive the future state data vision and efficiencies in digital execution

Support digital strategy to grow the volume of consumers that can be identified and profiled within digital channels and assist to share this data across channels for omni-channel success

Continually improve our digital data strategy to support our business KPIs and to facilitate a deeper understanding of digital asset performance

Follow industry and emerging best practices in shaping the marketing analytics capability including a focus on data organisation, data quality, documentation, and ongoing process improvement

Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns/channels

Provide analytical and decision support on new initiatives

Partner with insights team on qualitative and quantitative market research projects

Minimum Requirements

Matric

Higher Certificate/Diploma or relevant tertiary qualifications / certifications

2+ years data and analysis / media experience / market research - key being the ability to clean, interpret and visualize data for storytelling

Experience using Reporting Tools (Power BI / Datorama / Looker Studio / Tableau / Emplifi)

Strong quantitative and analysis skills

Advanced MS Excel skills

Coding skills advantageous (SQL, python, R, etc)

Statistical knowledge advantageous