Channel Marketing Manager (Parktown)

Description

THE JOB AT A GLANCE

The Channel Marketing Manager is responsible for developing and executing an integrated channel and partner marketing strategy that supports all commercial growth priorities within RMA's Commercial & Partnerships division.

As a direct report to the CEO: C&P, the role serves as the central marketing engine for:

Direct Sales

Broker & Intermediary Networks

Alternative Distribution

Relationship & Stakeholder Management

Municipal & Public Sector Engagement

Affinity & Partnership Channels

The incumbent strengthens employer, partner, and stakeholder engagement, enhances brand visibility, ensures market conduct compliance, and creates data-led marketing programmes that drive acquisition, retention, and channel productivity—while reinforcing RMA's identity as a trusted social insurer under the COIDA mandate.

WHAT YOU WILL DO

Channel Marketing Strategy

Develop and implement an integrated channel marketing strategy across all RMA distribution channels

Align marketing plans with RMA's growth roadmap (e.g., expansion into Class XIII sectors, Life product penetration, employer retention)

Ensure every channel has clear positioning, value propositions, and campaign plans tailored to audience needs (large employers, SMEs, brokers, unions, public entities, affinity partners).

Campaign Development & Execution

Build channel specific campaigns that support lead generation, education, employer onboarding, claim process awareness, and compliance engagement

Partner with Sales & Distribution, Relationship Management, and Stakeholder Management to deliver targeted marketing materials and employer facing communication tools

Oversee digital marketing touchpoints, including CRM communications, employer portal updates, email journeys, and segment targeted content.

Broker & Partner Marketing

Design and manage a Partner Marketing Framework to support brokers, intermediaries, public‑sector partners, affinity groups, and occupational health networks

Produce accredited broker toolkits, compliance‑aligned product briefs, and sales enablement materials

Support partner onboarding with welcome packs, training assets, and marketing enablement workflows.

Brand, Messaging & Market Conduct

Ensure all channel communication reinforces RMA's brand promise: "People before profit" and aligns to the values of compassion, accountability, and integrity

Guarantee compliance with TCF, POPIA, FSCA conduct requirements, public sector communication standards, and COIDA-aligned messaging

Maintain a consistent tone, narrative, and visual identity across all channels.

Sales Enablement

Develop fit‑for‑purpose sales enablement materials: presentations, brochures, employer toolkits, product sheets, FAQs, and objections‑handling guides

Work closely with Sales Support and CRM teams to ensure accurate and updated employer/partner information

Support tender participation through content structuring, capability showcases, and solution positioning.

Insights, Analytics & Performance Management

Use CRM and analytics platforms to track channel engagement, campaign performance, retention drivers, and employer behaviour

Create dashboards and reporting packs for EXCO, Sales & Distribution leadership, and Relationship Management teams

Measure ROI for channel initiatives and adjust plans based on performance insights.

Requirements

WHAT YOU'LL BRING TO THE TABLE

Bachelor's degree in Marketing, Communications, Brand Management, Business, or similar field

Honours degree or postgraduate qualification (e.g., Marketing, Digital Strategy, MBA) preferred

Relevant certifications (Digital Marketing, CRM, Content Strategy)

8 - 10+ years channel, B2B, or partner marketing experience in insurance, financial services, social protection, or regulated industries

Experience supporting multi-channel distribution (brokers, direct sales, public sector, alternative channels)

Demonstrated success driving campaigns that support sales, stakeholder engagement, and customer education

Experience working with compliance‑heavy, sensitive, or public‑interest communications

Strong background in digital marketing, CRM campaigning, segmentation, and data insights

Insurance and/or social protection marketing understanding (COIDA context advantageous)

Deep knowledge of channel segmentation, employer lifecycle communication, and B2B content strategy

Experience in broker and partner ecosystems, including co-marketing and joint value positioning

Strong command of CRM systems, marketing automation, analytics, and campaign reporting

Knowledge of regulatory and compliance standards (FSCA conduct, TCF, POPIA)

Exceptional content development ability (narratives, presentations, strategic messaging)

Skilled in digital and omni-channel campaign delivery

Strong brand management, storytelling, and design briefing capability

Ability to influence senior sales leaders, partners, employer representatives, and internal executives

Strong facilitation and communication skills for cross-functional alignment

Team leadership and development capability

Project management, budgeting, and multi‑channel planning

Data interpretation, insight translation, and performance optimization.