Role Overview
SMD Technologies is building a suite of first-party digital platforms spanning direct-to-consumer (D2C) stores, category-led ecommerce sites, and a B2B ordering portal.
We're looking for a hands-on operator who thrives on running online marketing, improving website performance, and watching the numbers move. You'll actively manage campaigns, optimise traffic and conversion, and transform platforms into consistent sales engines.
You'll coordinate internal teams and external partners to ship improvements fast, keep platforms stable, and drive commercial performance—with clear reporting into the Head of E-commerce.
What You'll Do
Hands-On Online Marketing & Growth
Plan, launch, and optimise Google Ads campaigns (Search, Shopping, Performance Max) to drive profitable sales
Own Google Merchant Centre feed health—diagnostics, optimisation, and best-practice product feed structure
Manage GA4 and Google Tag Manager to ensure clean tracking, conversion accuracy, and actionable event data
Partner with Creative and Marketing to brief ads, offers, and landing pages that match intent and convert
Monitor performance daily and make fast, practical optimisations to improve ROI
Sales Performance & Conversion Optimisation
Drive revenue, gross profit contribution, conversion rate, AOV, and repeat purchase across D2C and category sites
Improve the full ecommerce funnel: landing pages → product pages → onsite search → cart → checkout → post-purchase
Build and run a promo and trading calendar: seasonal pushes, bundles, upsells, clearance plans, and tactical offers
Identify growth opportunities in product mix, pricing presentation, onsite merchandising, and customer journeys
Platform Management
Manage ecommerce platforms day-to-day (WooCommerce preferred; strong experience on Magento, Shopify, or similar is acceptable)
Keep sites fast, stable, and conversion-friendly with solid SEO hygiene and clean tracking
Translate commercial needs into clear developer briefs and acceptance criteria
Coordinate updates and launches: testing, tracking validation, and post-launch monitoring
B2B Portal Adoption & Optimisation
Improve the B2B portal experience to increase adoption and reduce manual admin for sales teams
Help shape and roll out workflows and features:
Personalised pricing
Bulk ordering
Stock visibility
Order histories & reordering
Role-based access
Credit limits (where applicable)
Partner with Sales and Key Account Managers to align portal priorities to real buyer needs and commercial goals
Coordination & Delivery
No coding required but understanding of basic code / API usage is beneficial
Coordinate internal developers and external vendors—keep delivery moving
Support reliable integrations between sites/portals and SMD internal systems via APIs and connected services
Spot issues early, prioritise fixes, and remove blockers impacting sales, tracking, customer experience, or fulfilment
Reporting & Insights
Own reporting across all platforms: sales, margin, traffic, channel performance, ROI, conversion, basket metrics, customer behaviour, and site health
Maintain dashboards and produce weekly performance updates with actions and priorities
Run a steady testing loop: measure → learn → improve → repeat
Key Stakeholders
Marketing & Creative — Campaigns, assets, landing pages, content
Product Development — Range, launches, stock priorities
Sales & Key Account Managers — B2B portal adoption, trade priorities
Customer Service — Feedback and friction points
Logistics & Operations — Fulfilment performance
Dev Team & External Vendors — Delivery and fixes
Requirements
Minimum Qualifications
3 - 5+ years experience in ecommerce, digital commerce, performance marketing, or digital sales
Strong hands-on capability with Google Ads, GA4, Tag Manager, and Merchant Centre
Experience managing an ecommerce platform (WooCommerce preferred; Magento, Shopify, or similar acceptable)
Solid understanding of ecommerce growth levers:
CRO fundamentals
SEO hygiene
Product merchandising
Feeds & tracking
Promotional mechanics
Comfortable coordinating developers and agencies without being a coder yourself
Strong organisational skills with a track record of owning outcomes
Nice-to-Haves
Experience in consumer electronics or multi-brand retail environments
Exposure to wholesale buyer behaviour and trade account workflows
Mobile-first optimisation experience
Experience improving product data quality and structured merchandising at scale
Ready to drive digital commerce at SMD Technologies? We'd love to hear from you.