A leading and innovative company is seeking a strategic and results-driven Marketing Manager to join their dynamic team. In this pivotal role, you will be responsible for developing and executing integrated marketing strategies that enhance brand visibility, drive customer engagement, and contribute to business growth across multiple market segments. This is an excellent opportunity for a seasoned marketer who thrives in a fast-paced environment and is passionate about delivering measurable results through both traditional and digital channels.

Responsibilities

Develop and implement comprehensive marketing campaigns aligned with business objectives

Create integrated marketing communications plans with a strong focus on ATL channels (TV, radio, print, and outdoor)

Manage end-to-end campaign execution, including budget, timeline, and resource coordination

Conduct market research and develop detailed customer personas for B2B, B2C, and C2C segments

Monitor, analyse, and report on campaign performance using key metrics and analytics tools

Collaborate closely with sales and cross-functional teams to ensure alignment and maximise impact

Lead, mentor, and inspire junior team members to foster a high-performance culture

Stay updated on industry trends and integrate best practices into marketing strategies

Skills & Experience (Not Negotiable)

Bachelor's degree in Marketing, Communications, Business, or related field

Minimum 5+ years' of experience in marketing campaign management, with exposure to B2B, B2C, and/or C2C environments

Proven track record in planning and executing integrated marketing campaigns with ATL focus

Strong analytical skills and proficiency with marketing analytics tools

Excellent communication, project management, and leadership abilities

Experience with marketing automation platforms, CRM systems, and customer segmentation strategies

Knowledge of digital marketing channels, including SEO, PPC, and social media

Ability to manage multiple projects in a dynamic, fast-paced setting