Key Purpose
Discovery Health is South Africa's leading medical scheme administrator, providing administration and managed care services to more than 3.3 million beneficiaries. We support Discovery Health Medical Scheme, the country's largest open medical scheme.
The Marketing Manager role is within the team responsible for Member Engagement portfolio. Our focus is on helping members understand, access and use the healthcare benefits, tools and support available to them, enabling better health decisions and outcomes throughout their healthcare journey.
The Marketing Manager supports:
The development and delivery of engagement initiatives that improve member awareness, understanding and utilisation of healthcare benefits and services.
The implementation of integrated marketing campaigns that educate members, encourage positive health behaviours and drive meaningful engagement at key moments in their healthcare journey.
Translating business and member needs into effective engagement strategies and working collaboratively across teams to ensure consistent, high quality execution aligned to the Discovery marketing model.
This portfolio plays a pivotal role in shaping how members experience the Scheme, ensuring communications are relevant, personalised and actionable, helping members navigate their healthcare journey with confidence while improving member satisfaction, health outcomes and long-term retention.
Areas of responsibility may include but not limited to
Supports marketing strategy and translates business needs into solutions
Works with business stakeholders to unpack marketing briefs and business requirements, translating them into clear and actionable marketing plans
Contributes to the development of integrated marketing solutions across channels that align with brand guidelines and best practice
Ensures all outputs are aligned to the Discovery marketing model and business objectives
Applies sound judgement in balancing stakeholder needs, timelines, and quality of delivery
Delivers and manages marketing campaigns and projects
Manages the end‑to‑end execution of marketing campaigns, from briefing to delivery
Coordinates internal teams and external partners to ensure timely, high‑quality implementation
Works across multiple projects simultaneously, ensuring prioritisation and effective delivery
Identifies risks, addresses challenges, and ensures plans are executed effectively
Conducts post‑campaign analysis, measuring impact and recommending improvements
Builds and manages stakeholder relationships
Builds and maintains strong working relationships with internal stakeholders and partners
Collaborates across teams to ensure alignment and delivery of shared objectives
Communicates clearly and effectively to manage expectations and drive outcomes
Supports resolution of challenges and manages conflict constructively where required
Drives proactive and reactive marketing delivery
Proactively identifies opportunities to improve marketing effectiveness and bring new ideas forward
Supports feasibility assessments and contributes to continuous improvement initiatives
Responds effectively to business needs and ad hoc marketing requirements
Contributes to optimising processes and ways of working
Functional Competencies
Strategic thinking (Basic - Intermediate): Understands business context and contributes to marketing plans that support broader objectives
Brand building (Intermediate): Applies brand principles and demonstrates good judgement in developing compelling marketing outputs
Partnerships (Intermediate): Works effectively with stakeholders to deliver shared outcomes
Integrated execution (High): Executes integrated marketing campaigns across channels with attention to detail and consistency
Business performance (Intermediate): Understands key metrics and uses insights to improve campaign effectiveness
Core Competencies
Strong understanding of Discovery audiences, products, and internal structures
Awareness of media channels, including digital, social, and production processes
Ability to translate complex or technical information into clear, audience‑appropriate messaging
Strong communication and presentation skills (written and verbal)
Effective stakeholder collaboration, influencing, and relationship‑building skills
Strong planning, organisation, prioritisation, and multitasking capability
Solid problem‑solving, decision‑making, and ability to improve processes and outputs
High attention to detail with a focus on quality execution and delivery
Proactive, self‑driven, and resilient, with the ability to work under pressure
Collaborative, adaptable, and solution‑oriented, with confidence and a strong work ethic
Education and Experience
Minimum 3 year relevant undergraduate degree or diploma, honours preferable
Preferable 3 years experience in Marketing, PR or Communication
Relevant industry experience - healthcare, pharmaceuticals and/or financial services