Purpose:
To strategically develop and execute innovative brand plans that enhance consumer demand, deliver superior commercial results, and elevate KWV's premium spirits portfolio
Minimum Requirements
A relevant tertiary qualification/degree in Marketing, Brand Management or related field
5 - 8 years' experience in brand management within the FMCG industry (essential)
Proven experience managing FMCG brands (alcoholic beverage or premium brands advantageous)
Interest in spirits and enthusiasm to grow category knowledge (formal spirits education like WSET an advantage but not a requirement)
Strong commercial and financial acumen with hands-on experience managing brand P&Ls, driving margin delivery, optimising COGS, and managing A&P budgets
Ability to generate actionable insights through hands on analysis of data, market information and brand performance
Valid driver's license and own reliable transport
Willingness and ability to travel for business locally
Skills and knowledge required
Creatively driven, with the ability to shape and progress brand ideas
Sound commercial and financial acumen, linking brand performance to sales growth and sustainable margin delivery
Confident navigating and interpreting performance dashboards and financial reports to drive decision-making
Solid grasp of market, category and on- and off-trade dynamics, with the ability to recommend effective in-store activations and mechanics
Proven ability to lead innovation projects (from concept to launch) including developing a business case, pricing, packaging, and go-to-market planning
Knowledge of social and digital media platforms, content performance metrics and best practices
Consumer focused, with a strong interest in understanding evolving spirits consumption occasions and category trends
Well organised and able to manage several priorities and deadlines independently, with strong time management skills
Willingness to learn, with a proactive approach and the confidence to take ownership
Strong communication skills in English, both written and verbal
Job Summary:
Define brand objectives and lead the development and execution of consumer focused brand plans for the spirits brands in your portfolio, translating these into clear communication, innovation and activation plans
Contribute to the refinement and delivery of long-term portfolio strategy alongside the Marketing Executive
Build and strengthen brand equity through clear, differentiated positioning and consistent execution across consumer touchpoints
Contribute to the development and management of price hierarchies, pack and portfolio ladders, and market-specific positioning
Monitor and interpret consumer trends and perceptions to inform brand decisions
Provide monthly internal reports on brand/category performance
Track key competitors and measure performance (share, pricing, marketing activities, innovations) to identify opportunities
Lead innovation projects from concept through to launch, ensuring commercial viability and brand alignment
Oversee brand financials, including P&L tracking, A&P budget management, inventory planning, and COGS efficiency
Analyse brand performance data to deliver actionable recommendations and achieve volume, revenue, and profit targets
Collaborate with customer marketing, local/international commercial teams and distributors to ensure focused activity and alignment on brand strategies
Ensure effective management and evaluation of ROI on A&P investment