Role Purpose
To lead and manage the Gauteng regional business unit with full accountability for sales performance, profitability (P&L), and operational execution. The role is responsible for driving revenue growth, optimizing costs, strengthening market presence, and leading high-performing sales and administrative teams across direct and agency channels, in alignment with company strategy.
Key Performance Areas (KPAs)
Business & Financial Management (P&L Ownership)
Full accountability for regional revenue, profitability, and cost management
Deliver sales performance in line with or exceeding budget targets
Manage operational expenditure including staffing, travel, fleet, and logistics
Ensure optimal return on assets (devices, vehicles, infrastructure)
Monitor and improve regional commercial performance through data-driven decision-making
Sales Strategy & Execution
Develop and implement regional sales strategy aligned to national objectives
Drive revenue growth across VAS and payment solutions (Kazang Pay)
Manage and optimize Direct Sales and Independent Agent channels
Identify geographic, sector, and trading node opportunities for expansion
Ensure effective deployment and utilization of vending devices
Leadership & People Management
Lead, coach, and develop Area Sales Managers, Sales Representatives, and Sales Admin teams
Build a high-performance, accountable, and engaged regional culture
Recruit, retain, and develop talent aligned with business growth needs
Foster strong collaboration with independent sales agents as strategic partners
Maintain strong alignment and communication with Head Office and peer regions
Customer Growth & Retention
Drive customer acquisition while minimizing churn across channels
Maximize Average Revenue per Unit (ARPU) and device lifecycle value
Ensure alignment between Direct and Agent channels to avoid overlap and conflict
Support customer segmentation and prioritization strategies in collaboration with Head Office
Enhance customer experience through effective support coordination
Operational & Asset Management
Oversee regional administration including:
Device inventory, allocation, and tracking
Faulty device returns and replacements
Fleet and mobile asset control
Ensure efficient deployment and performance of assets (e.g., drop-safes with Cash Connect)
Maintain operational discipline and compliance across the region
Marketing & Brand Execution
Align regional sales activities with marketing campaigns and brand strategy
Ensure strong brand representation (Kazang and Lesaka) in all field activities
Drive local marketing initiatives to support sales growth
Act as a brand custodian within the region
Reporting & Performance Management
Deliver accurate and timely weekly and monthly reports
Implement structured performance tracking using systems (e.g., KSIS)
Establish regular sales performance reviews and management rhythms
Provide insights and recommendations based on data analysis
Support ad-hoc reporting and strategic initiatives
Key Performance Indicators (KPIs)
Financial & Sales
% Achievement of regional sales budget
Revenue growth (VAS & Payments)
Regional profitability (P&L margin)
Cost-to-sales ratio
Sales Effectiveness
Device deployment vs. target
Sales per representative / agent productivity
Conversion rates and pipeline performance
Geographic expansion metrics
Customer Metrics
Customer acquisition rate
Customer retention / churn rate
ARPU (Average Revenue per Unit)
Device activity rate
Operational Efficiency
Asset utilization rates
Device turnaround time (faulty returns)
Fleet and asset cost control
Admin accuracy and compliance
People & Leadership
Team performance vs. targets
Staff turnover and retention
Employee engagement / culture indicators
Training and development completion
Reporting & Governance
Timeliness and accuracy of reporting
Data-driven decision-making effectiveness
Compliance with company policies and processes
Core Competencies
Commercial & Technical
Strong business acumen with proven P&L management experience
Deep understanding of sales operations, distribution, and channel management
Experience in VAS, payments, FMCG, or similar industries (preferred)
Advanced Excel and data analysis capability
Leadership
Proven ability to lead geographically dispersed teams
Coaching, mentoring, and performance management expertise
Strong stakeholder management (internal and external)
Personal Attributes
Entrepreneurial mindset with strong initiative
Results-driven and resilient under pressure
Strong negotiation and influencing skills
Ability to operate effectively in diverse and informal markets
High integrity, professionalism, and accountability
Minimum Requirements
Matric (essential)
Degree/Diploma in Business, Sales, or Marketing (preferred)
Proven experience in regional or senior sales management role
Strong computer literacy (Excel, reporting systems, CRM tools)
Closing Date 18 May 2026